Beedle

Beedle is a small-time businessman, seen working on the high seas in The Wind Waker and Phantom Hourglass, within the gates of Hyrule Castle Town in The Minish Cap, and in the skies of Hyrule in Spirit Tracks. Like the bazaars and Business Scrubs, Beedle sells, and sometimes even buys back, quest-specific items, such as All-Purpose Bait and Picolyte, both of which are not plot-required, but add extra interest to the games. Unlike the other entrepreneurial businesses in the Zelda universe, Beedle incorporates memberships into his line of work, rewarding Link with increased price discounts if he becomes a frequent, repeat customer.

The Wind Waker
In The Wind Waker, Beedle is a local sea merchant who travels the Great Sea in search of profit, but unfortunately never seems to get any luck. His dangerous travels accommodate the perceptibility of his business, so there is certainly some point in Link's quest that he will come across this merchant. He sells a wide range of products, from Arrows and Bombs to Bait for fish and Hyoi Pears. As Link progresses and acquires different weapons, Beedle will provide him with the necessary ammunition to replenish that certain weapon. Most of his products are of important significance, such as the Bait Bag, which can purchased at the very beginning, and allows Link to collect various types of bait. His appearance and attitude may shock some, but he is a generous person who will give his customers affordable prices compared to other shops. Beedle often sends Link things through the mail system used throughout The Great Sea, including his very own chart to help the young hero locate Beedle.

Beedle dreams of opening a chain of trading posts where people can buy, sell, or trade anything. His sales pitch is unmatched. He currently owns and operates many shop ships across the Great Sea, and he will gladly buy anything Link happens to have in his Spoils Bag. He entices his customers with Silver and Gold Memberships in order to guarantee that they stay regular patrons. Beedle's favorite things are bugs, especially beetles. There is also a Masked Beedle, who appears to be the same person but with a gold-colored plate helmet on. He owns rarer items that cost much more to buy. Masked Beedle appears in The Wind Waker and Phantom Hourglass. In The Wind Waker, Masked Beedle sells one of the four Empty Bottles, a Piece of Heart, and a Treasure Chart that leads to another Piece of Heart. They are all sold for over 900 Rupees.

The Minish Cap
Beedle also appears in The Minish Cap, selling all kinds of Picolyte. He sells his wares only in Hyrule Town. He will appear after Link has found the Fire Element in the Cave of Flames.

Phantom Hourglass
In Phantom Hourglass, Beedle acts just like in The Wind Waker, he sells various items in his boat. This time, he doesn't buy items, only sells. He sells different ship parts and treasures.

In contrast to The Wind Waker, Beedle only has one ship in Phantom Hourglass. Once Link enters another area, Beedle will soon follow. As seen early in the game, Beedle's ships are not affected by cyclones.

The concept of memberships was expanded to include two more levels of membership and member discounts. A Silver Membership gives a ten percent discount on all items, a Gold Membership gives a twenty percent discount, and so on for a Platinum Membership and the VIP Membership. Discounts or points do not apply to the Masked Beedle's items.

Strangely enough, along with Link and Tetra, as well as Tetra's Pirate Crew to some extent, Beedle is one of the few characters from The Wind Waker to actually reappear in Phantom Hourglass.

Spirit Tracks
An apparent descendant of Beedle's, sharing his name with his ancestor, runs a hot-air balloon shop during the events of Spirit Tracks. Link can see Beedle's balloon flying around the overworld prior to actually being able to shop in it. At a certain point in the game, Link will receive a letter stating that Beedle's shop is now open. The player can get Beedle's attention from then on when they see him by blowing the Spirit Train's whistle when he is nearby. He will land by the tracks, allowing the player to stop by it like any other outpost on the tracks to visit his shop. Similarly to previous appearances, Beedle offers the player a membership at his shop. The membership allow Link to save up 2 points for every Rupee he spends in the store, which lends itself to certain rewards (including membership upgrades) after Link passes point milestones. Interestingly, the reward for saving up 500 points in Beedle's Shop via his Membership Card is the Heart Container sitting at the back of the store.

Trivia

 * In Twilight Princess, the dolls lying on the second floor of Jaggle and Pergie's house bear resemblance to Beedle. Coro, from the same game, seems also to be a realistic reference to Beedle, characterized by his similar merchant-like appearance and his grateful, friendly attitude towards Link.
 * In Spirit Tracks, if Link hits Beedle's hot air balloon while he is landed, he rises up into the air.
 * Besides Navi, Beedle is one of the few Zelda characters that utilizes a basic level of voice acting.