Merchants can be found either in caves or underground. Their shops are located in 12 areas in the First Quest and in 15 areas in the Second Quest. The items they sell to Link and their prices vary from a merchant to another.[5] There are four types of merchants: the ones who sell Magical Shields, Keys, and Blue Candles; Merchants who sell Magical Shields, Bombs and, Arrows; the ones who sell Magical Shields, Food, and Hearts; and only one Merchant in each quest who sells Keys, Food, and the Blue Ring.
The following section is not part of the Zelda canon and should not be taken as such.
In The Wand of Gamelon, the Merchant is the owner of the General Store in Sakado.[6] He sells ZeldaRope, Lantern Oil, and Bombs. His mannerisms suggest that he is quite sinister and greedy, and is more interested in making a profit.[7] If Zelda does not have enough Rubies to afford something, he suggests that she fight a few Goriyas.
In The Legend of Zelda, the clothing of the Merchants changes to match the color of Link's Tunic when he wears a Red Ring or Blue Ring.
In the Merchant's cutscene in The Wand of Gamelon, a Bomb is marked with a price tag of 20.00, erroneously suggesting that an unstated decimal currency is used as part of Gamelon's currency. The Bombs are actually priced at 20 Rubies for three.